How to find the right graphic designer

Having a true graphic designer create your advertising materials can be just as important as the quality of the actual printed pieces. Whether you’re using your nephew who just finished school, or going through the expense to hire a professional design agency, be sure to utilize these tips if you’re looking for a graphic designer.



One Size does NOT fit all

The first rule of thumb is that your graphic designer understands how to properly design for printing. This includes basics like using CMYK for full color printing, designing in 300dpi, utilizing proper bleeds and safety and sizes. If your designer is unfamiliar with these terms, run away! If your designer is a web designer who thinks it’s easy to put a flyer together quickly, run further.



When it comes to how much experience the designer has, the more important question to ask is "how much experience does this individual have in creating designs in my line of business?" This is why I like working with companies who employ multiple designers. An award-winning designer, who has twenty years experience designing beautiful menus, may have no decent skills when it comes to designing a nightclub flyer.



Get Samples



Be sure to ask the graphic designer for samples of work related to your business. If the designer cannot provide any samples, ask them to put together a sample. A really good designer can sometimes take a sample you provide and create something similar. Having an idea of what they’ll design before you hire them will save you time and money.



Don’t waste all your money



Your best friend’s son may only charge you $50 to design a postcard, while the design agency wants $400. You need to analyze how you’ll be using your advertising message. If it’s something that’s going to be in someone’s possession for a lengthy period of time, having it professionally designed might be a wise investment, opposed to something that won’t be held onto long. While I don’t recommend low-end designs any time for advertising, a good alternative is hiring a graphic designer within a printing company. Their prices tend to be on the lower end compared to an agency, while their quality may be up to par.



ReducedPrinting.com offers professional graphic design services at a discounted rate, taking all the hassle out of searching for a graphic designer and assuring the highest standard when creating your printing materials. Get everything done in one place assures faster turnaround times and better results.